BLOOOM FINANCIAL MANAGEMENT: LET'S BLOOOM TOGETHER!

Making saving for the future affordable for all

Services

Campaign Strategy, Digital, Social Media Marketing, Out of Home, Illustration, Art Direction, Website

Studio

Design Ranch

Challenge

blooom was founded by the simple idea that everyone deserves financial management services, not just the world’s millionaires and corporate elite. Our challenge was to create a campaign that would appeal to a diverse group of people and invite everyone to financially blooom.

Approach

We identified the xenial demographic as our leading target audience, people in their mid-thirties who needed to consider their financial savings. Then, we developed messaging to speak to different personas under the campaign tagline. Let’s blooom Together!

Together, we helped make financial management a little more fun and less intimidating for all.

Results

From the start of the campaign, we saw a sub $50 customer acquisition cost on Facebook. Something we worked and failed at for years. It’s a real testament to the creativity and strategy of the "Let’s Blooom Together!" campaign.

Claire Harrison: Marketing Director