PURINA PET FOOD: PURINA ARENA 

Ready. Pet. Go.

Services

Creative Direction, Art Direction, Brand Design

Studio

Paradowski Creative

Challenge

In an era where digital platforms are reshaping the way brands interact with their audiences, Purina faced the challenge of connecting with the next generation of pet lovers in a meaningful and engaging way. With the growing popularity of platforms like Roblox, particularly among younger audiences, Purina sought to establish a presence that not only reflected its leadership in pet care but also delivered an interactive experience that could bridge the gap between real-world pet companionship and virtual gaming. The challenge was to create an innovative, branded experience that balanced fun, education, and the core values of pet health and wellbeing.

Approach

To help Purina connect with a new generation of pet lovers, Paradowski Creative partnered with the brand to develop Purina Arena Pet Racing, its debut gaming experience on Roblox. Our approach focused on blending Purina's expertise in pet health and wellbeing with the dynamic, interactive nature of the Roblox platform. We crafted a multiplayer game where players could adopt, care for, and race their virtual pets across a variety of exciting urban and rural courses, emphasizing fun and education in equal measure.

Through thoughtful game design, we integrated features like pet nourishment mechanics, customizable accessories, and emote tricks, creating an engaging, personalized experience for players while reinforcing Purina’s brand values. By leveraging Roblox’s vibrant community, we positioned Purina as a trailblazer in branded gaming, connecting with younger audiences in a meaningful, innovative way that celebrates the joy of pets and play.