HOGAN PREP ACADEMY: DO AMAZING

Reinvigorating school spirit with a greater purpose

Services

Strategy, Campaign, Copywriting, Branding, Art Direction, Collateral, Website, Social Media Marketing,
Out of Home

Studio

Design Ranch

Challenge

Hogan Prep Academy looked to invigorate its brand as it moved into the future with new leadership and an updated strategy. They wanted their new brand to demonstrate the transformation Hogan Prep was undergoing and communicate the diverse learning and growth opportunities they offer students.

Approach

Working closely with the academy’s administrative and faculty leaders, Design Ranch developed the brand tagline Greatest Potential to translate the school system’s purpose clearly and memorably: helping students achieve their greatest potential. To further promote the new brand strategy, Design Ranch created the Do Amazing campaign, designed to encourage the entire Hogan Prep community to embrace what makes each person unique on their journey to success. The new brand, logo, campaign, and materials all revolved around the importance of exploring a variety of interests, connecting those to the curriculum, and ultimately helping students thrive.

Results

Working with Design Ranch was a great pleasure. I appreciate how they took the time to get to know our organization on a very deep level and how they were able to turn that understanding into a brand that accurately and effectively represents the vision, mission, and overall culture we aspire to every day.

Jayson Strickland: Superintendent