TREE UNITED KC: TREE YO'SELF

Growing a grassroots campaign to plant trees

Services

Naming, Campaign Strategy, Copywriting, Art Direction, Illustration, Out of Home, Social Media Marketing

Studio

Design Ranch

Challenge

The Heartland Tree Alliance asked us to help generate community buzz around the importance of trees. Not only did Heartland want to encourage residents to plant trees of all sizes, but the organization hoped to educate community members about caring for existing trees in their neighborhoods. To get the conversation started, Heartland worked with us to rename their organization, which partners with neighborhoods to plant trees and increase the tree canopy across six counties. With a nod toward how trees connect our neighborhoods, we developed the name Tree United KC — and launched the grassroots campaign Tree Yo’Self to educate residents, while getting them excited about how trees can benefit their lives.

Approach

The Heartland Tree Alliance asked us to help generate community buzz around the importance of trees. Not only did Heartland want to encourage residents to plant trees of all sizes, but the organization hoped to educate community members about caring for existing trees in their neighborhoods. To get the conversation started, Heartland worked with us to rename their organization, which partners with neighborhoods to plant trees and increase the tree canopy across six counties. With a nod toward how trees connect our neighborhoods, we developed the name Tree United KC — and launched the grassroots campaign Tree Yo’Self to educate residents, while getting them excited about how trees can benefit their lives.