ARTSKC: WHO NEEDS ART

Inspiring the community with arts impact


2023 AIGA A18 Design Awards
Campaign

Services

Campaign Strategy, Copywriting, Art Direction, Merchandising, Video, Out of Home, Website, Social Media Marketing, Social Media Activation

Studio

Design Ranch

Challenge

ArtsKC is a nonprofit organization that serves as a champion for the arts community in Kansas City.

For ArtsKC’s initiative to help raise awareness to support the arts, we were tasked with crafting a campaign to educate community members, city leaders, corporations, and the general public on how the arts impact and benefit the city. Our challenge was to create an experience that brings everyone into the story.

Approach

As an organization that represents all artists, it was imperative that the voice of our campaign delivered an inclusive message. Our approach was to spark a provocative conversation and bring it to life in a clear, simple execution while speaking to culture, business, and public necessity — one that compels our audience to consider the impact the arts have in their lives.

Who Needs Art became our platform message to drive this conversation with touchpoints in digital content, out-of-home awareness, and apparel connecting the community to the cause. The experience echoes the heartbeat of the organization, which expresses human emotion through art to enhance economic development.

We captured silhouettes of local artists and individuals throughout the community to help people see the arts through diverse human experiences.